It is often said that offline MLM business lead generation tactics are “old school”. Well to be honest, many are simply because they are the techniques used by your upline who know no different from what they did many years ago. They haven’t changed with the times and hence coach their distributors in marketing practices that no longer have powerful results. However, there are a few “old school” offline marketing techniques that generate cheap MLM leads and are still very effective when tweaked for the modern generation.
In particular, drop cards can be a very powerful source of MLM business leads when implemented using these effective techniques. In addition, drop cards are fun and very duplicable allowing your downline to implement the same strategy.
Many times over, it has been shown that one of the most compelling drop card designs to attract the best MLM lead is the $100 bill. When you follow the tactics listed below you will understand why this design produces the best results.
7 TECHNIQUES TO EFFECTIVELY USE DROP CARDS TO BOOST YOUR MLM BUSINESS LEADS
- Credit card slots – place a drop card in the credit card slots of various machines where payments are made e.g gas pumps, ATM’s etc. People will need to remove your drop card to be able to use their credit card. They will either read and keep the card or drop it on the floor. Since it’s $100 bill, someone will pick it up. This approach goes viral very quickly and can generate the best MLM leads.
- Leverage junk mail – place your drop card in the “reply paid” envelop of the junk mail you receive and send it back. Typically this mail is received by mail room staff who are very open to improving their lives.
- Newspaper stands – pay for your newspaper and whilst the stand is open place a drop card in every newspaper inside. It works like a dream.
- “Sky Mall” airline magazine – place a couple of cards throughout this magazine. You’ll be pleasantly surprised by the quality of MLM business lead you will receive.
- Bookstores – place drop cards inside motivational, business, personal development and marketing books at your local bookstore.
- Maximize the hospitality industry – when leaving a tip for your housekeeper at a hotel leave your drop card together with a hand written note indicating that you have an opportunity they may be interested in to improve their lifestyle.
- Waitresses – this approach is similar to the one above. Waiters and waitresses deal with people everyday and are well suited to the network marketing industry. However, you need to leave a decent tip for this approach to be effective.
This offline approach may require you to get out of your comfort zone, however it’s worth the effort. Make this technique part of your MLM business lead generation strategy and form a habit by taking every opportunity during your day to day activities to drop a card. Remember this marketing tactic results in cheap MLM leads and therefore the added bonus is that your downline can duplicate you when getting started without needing a large marketing budget. It’s not what you can do, but what your team can duplicate. This is the power of leverage.
Related posts:
Pingback: uberVU - social comments